Small-business finance tools
Netspense
Netspense imports business transactions through Plaid and helps owners organize them into reporting categories. Owners can create explicit rules using recognizable parts of transaction records, allowing repeated transactions to be categorized automatically while remaining understandable and controllable.

The Challenge
Canadian business owners spend significant time reviewing transactions, assigning categories, organizing receipts, and preparing information for their accountants. Repeating the same categorization decisions every month creates unnecessary administrative work.
The Approach
I conceived, designed, architected, and built Netspense. Business transactions enter the application through Plaid. Owners organize transactions into reporting buckets and create explicit categorization rules based on recognizable transaction information. Future matching transactions can then be organized automatically.
Highlights
- Original product conceived and built by me
- Plaid transaction integration
- Custom transaction buckets
- Explicit user-controlled categorization rules
- Rules based on transaction information
- Increasing automation as rules accumulate
- Reduced recurring work for business owners
- Financial organization for accountants



