Compliance and email management
CASL Compliance Platform
The first internal platform of its kind in Canada created to support compliance with Canada’s Anti-Spam Legislation. It integrated Mailchimp and Salesforce into a centralized source of unsubscribe information and provided a reusable email-list vetting process for employees across the company.
The Challenge
Unsubscribe requests and email-list compliance were handled manually across disconnected systems. The process was unreliable, difficult to manage consistently, and created unnecessary compliance risk whenever someone needed to use an email list.
The Approach
I took the original idea, designed the application and data model, and built the complete system. It integrated unsubscribe information from Mailchimp and Salesforce into a centralized record. Contacts were marked as unsubscribed, and future list-vetting processes automatically removed those contacts before the list was used.
Highlights
- First internal platform of its kind in Canada
- Complete system designed and built by me
- Original idea converted into a working application
- Centralized unsubscribe information
- Mailchimp integration
- Salesforce integration
- Reusable list-vetting workflow for employees
- Automatic removal of previously unsubscribed contacts
- Company-wide compliance process
